Patinter joins Pink October and donates Solidarity Kits to the IPO of Coimbra

In support of Pink October, a global movement raising awareness about breast cancer, Patinter has decided to make a difference in the lives of women undergoing treatment. This month, the company will donate a hundred Solidarity Kits to the Portuguese Institute of Oncology (IPO) in Coimbra, offering support and encouragement to patients facing this challenging journey.

To create something truly meaningful, Patinter partnered with the creative agency OH Kreations to develop a Kit containing a personalised box, an exclusive t-shirt, a motivational message, and a small bouquet of flowers. The t-shirt, in particular, features a unique design with an inspiring message that can only be read correctly in the mirror. This detail symbolises support in the fight against breast cancer, reflecting the power of solidarity and the strength of the patients.

Daniela Santos, Communications and Marketing Director at Patinter, shared the company’s vision: "It was with a strong spirit of solidarity that we launched this initiative to make a difference and support those facing difficult times. At Patinter, we believe that true social responsibility is reflected in concrete actions that bring hope and reinforce our commitment to the community. These kits are more than gifts; they are symbols of resilience and hope. We wish that each woman who receives them feels she is not alone and that, with support and courage, it is possible to face and overcome even the hardest moments. We thank the IPO for their openness and availability and acknowledge that their team’s collaboration was essential to the success of this initiative.”

The Solidarity Kits will be delivered weekly throughout October, directly to surgery patients being discharged from the IPO of Coimbra. João Belo, a representative of the IPO of Coimbra, stated: "We would also like to express our gratitude to Patinter, whose collaboration has been essential to the success of this initiative. We appreciate this symbolic and meaningful gesture, which reinforces our commitment to the well-being of our patients.”

With this action, Patinter hopes not only to support IPO patients but also to inspire other companies and individuals to get involved in social causes. Every gesture of support contributes to a positive impact, especially in crucial issues such as the fight against breast cancer. Together, we can make a difference and build a future where everyone feels the power of solidarity.